Welcome to an exclusive interview with Cinncere, an R&B artist whose roots run deep in the vibrant borough of Brooklyn, New York. Now residing in Manhattan, Cinncere carries the spirit and essence of his hometown wherever he goes. His journey into the music world reflects his dedication to authenticity and heartfelt expression. Inspired by Nas’s character “Sincere” in the movie *Belly*, he adopted the stage name “Cinncere” as a tribute to its genuine meaning and a nod to his childhood nickname, “Cinnamon,” in honor of his mother.
Cinncere is not just an artist but a god-fearing man who believes in uplifting his community through his music and various initiatives. His passion for authenticity, free from pretense or deceit, shines through in every note he sings and every project he undertakes.
In this interview, we delve into Cinncere’s current projects, his vision for his career, his recent collaborations, and his aspirations for the future. Join us as we explore the journey of an artist dedicated to making a positive impact through his music and beyond.
Royal Bey: What have you been working on this year?
Cinncere: This year I have been working on my live show, the rollout for my upcoming album, music video concepts, music collaborations, tour development, TV show opportunities, and other entrepreneurial goals like real estate, to name a few.
Royal Bey: What direction are you looking to take your career?
Cinncere: I’m looking to be a global force for good throughout the world. I hope to make music that people love and inspires them to be greater, go further, be more, love more, and have marriages filled with love that never end. Most importantly, I want everyone to always keep their trust in God.
Royal Bey: Who have you been collaborating with most recently?
Cinncere: I have some great collaborations with an artist called Musa; we did two songs together: “Slow Motion” and “Reasons.” I also worked with Zach Wolfe, a phenomenal music producer and songwriter who has worked with Adele—we did an amazing ballad together. Additionally, I have a collaboration with an incredible artist named Brooke Lugo-Smith, and we will be doing a song together. I also have a song with a rap verse from Rick Ross and more. I love collaborations as they help me learn and grow as an artist.
Royal Bey: What are you looking to bring to the music scene that makes you stand out from the rest?
Cinncere: I’m looking to bring hope, love, joy, and peace through my music—all the things that make every nation great.
Royal Bey: How has your career in music impacted your life?
Cinncere: Music has been a great source of joy for me. It has allowed me to connect with and help people in many ways. Sometimes a song can encourage, give hope to start over, keep going when tough times come, or just help someone say “I love you.” I’m really grateful to be a part of that.
Royal Bey: Can you name any accomplishments that you are proud of?
Cinncere: I am proud of my interview on Power 105.1, a five-city tour in California combined with outreach helping communities in need, and a write-up on The Breakfast Club blog.
Royal Bey: What are your goals for the second half of 2024?
Cinncere: I aim to continue working on my collaborations, release my two new singles, and release my upcoming album to audiences around the world.
Royal Bey: What is your advice for the next generation of independent music artists trying to get to the next level?
Cinncere: No matter what you face in life, never give up on your dreams. Keep your faith in Jesus, and you can make it further than you can ever imagine.

